‘Conversion Optimization – Testing Hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action’ – Creativethirst.com
Fancy definition right? But why do you care? Because it can help you understand why you still get paid ads on your social media versus your preferred posts. Think about it, you spend all your time on your phone, or laptops and follow, unfollow pages and like certain pages over others so that you don’t have to see things you don’t like.
But the question still remains, ‘why is this important to me.’ Because, I have been using this sneaky tactic on my platforms (Sorry, not sorry). To be fair, I did tell you I’m an analytics nerd so I’ve pretty been posting certain content to test my analytics and ‘User Personas’ to help me understand which posts seem to do better than others . . . *Pretty AND Smart* 😀
Before you get all high and mighty, Marketing and Advertising agencies do this to you , to ultimately connect you to things you ‘like and don’t like’. So in a way, I am helping keep the lines of traffic in content in the right rails. *Air high five to me* 😉
Since trying this strategy on my personal platforms, it had me thinking what other inherited marketing tactics are used on me. For example, if I’m on my Instagram and I typically post at 9:00 a.m. everyday but don’t post anything that day at that exact time, I usually notice twice as much fitness content and ads on my news feed. Which tells me one of two things:
1. That my Instagram account knows my user activities, including certain pages I interact with more versus the ones I hardly see and
2. that google analytics tells paid adds to push more of marketing specific ads at those times too.
Man VS Machine
We have to remember that the computer is just trying to give you more of what you like and less of what you don’t like. Yet sometimes those tricky SEM skills makes you go mad as to why you keep having to repeatedly update some account settings to avoid this hurdle. At this point, I had to change my strategy on how I use my Instagram account. To most, being this hypersensitive to your user activity is too much but to me, it answers a lot open ended questions.
So your probably wondering where I’m at with my own analytics pursuits. And I am happy to say that it’s going well! I have found that content I enjoy posting is going to the intended audience and certain things I am wanting to see more of ex. blogger content, luxury destinations are showing up for me.
I’m still fine tuning some things but overall I’m happy to see my analytics board reflect my genuine interests be seen by viewers. So remember, next time you get mad at your social media account for giving you overly saturated ads, remind yourself if your unknowingly attracting those ads to your page too! 😉