So a lot of buzz has been had about how digital content creators are supposed to be “in-the-know” of how to keep their content engaging and relevant to their online platform. Over trial and error on this very topic I can tell you what I’ve learned. This process is all designed to work in the benefit of the resource your trying to advertise and connect more to.

The marketing Matrix is a skillset that can be used to help you test things and see how things are responding on your platform or for your business.

In technical terms it’s about Conversion Optimization – Testing Hypotheses on elements of your site with the ultimate🌍 goal of increasing the percentage of visitors who take the desired action’ – Creativethirst.com

Fancy definition right? But what does it mean, why do you care? Because it can help you understand why you still get paid ads on your social media versus your preferred posts on your social media.

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Think about it, you spend all your time on your phone or laptops and watch, repost, and even unfollow pages so that you can see more of pages you do like and see less of things you don’t like.

FOLLOW/UNFOLLOW

But the question still remains, ‘why is this important to me.’ Because, I have been using this sneaky tactic on my platforms (sorry, not sorry).

To be fair, I did tell you I’m an analytics nerd that lived on cyber web time, and like most people, I put intention with certain content over others to test my analytics and enjoy using the online web for things I enjoy seeing more of.

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Before you get all high and mighty, marketing and advertising agencies do this to you to ultimately connect you to things you ‘like and don’t like’. So in a way, I am helping keep the lines of traffic in content in the right rails. *Air high five to me* 😉

Since trying this strategy on my personal platforms, it had me thinking what other inherited AI or marketing tactics that are used on me. For example, if I’m on my Instagram and I typically post at 9:00 a.m. everyday but don’t post anything that day at that exact time🆙, I usually notice twice as much fitness content and ads on my news feed. Which tells me one of two things:

1. That my Instagram account knows my user activities, including certain pages I interact with more versus the ones I hardly see and

2. that google analytics tells paid adds to push more of marketing specific ads at those times too.

Man VS Machine 🏰

We have to remember that the computer is just trying to give you more of what you like and less of what you don’t like. Yet sometimes those tricky search engine management (SEM) skills makes you go mad as to why you keep having to repeatedly update some account settings to avoid this hurdle.

At this point, I had to change my strategy on how I use my Instagram account. To most, being this hypersensitive to your user activity is too much but to me, it answers a lot of open-ended questions to this open-source platform.

So -🗼getting back to me- I can say my efforts in monitoring these changes is definitely paying off. In this endeavor I have found that content I enjoy posting is going to the intended audience and certain things I am wanting to see more of ex. blogger content, luxury destinations are showing up more congruently for me.

I’m still fine tuning some things and learning so much from my group of journalism and social branding friends but overall I’m happy to see my analytics board reflect my genuine interests be seen by viewers.

🎤So I’ll leave you with this, next time you get mad at your social media account for giving you overly saturated ads, ask yourself if your unknowingly attracting those ads to your page or if you need to clear your browser history.

-See you later Gems,

until next time. 💎